What are some common problems you see when you look at a company’s website for the first time?
Duplicate content kills SEO for new websites or any website. You can get dinged if you copy and paste even a few sentences from another website without using quotes and a source.
Another example is hiring people to write copy for you. Be aware that unprofessional businesses will use the repeated copy. The duplicate copy will get noticed by Google and hurt the SEO.
It doesn’t matter if your website has duplicate content from another page on your site. Each webpage must have original content for the first half.
For instance, let’s say we’re working in, you know, the Maryland area. So they’ll say we serve in Anne Arundel County, then we’ll say they’ll say we serve Annapolis, and they don’t change any of the other text.
And so Google calls these doorway pages, and they do not help your SEO, even though many people think they do. Because you’re saying the same thing. You’re just changing the location.
Newsletters can also be a problem. If you hire a company to write a newsletter for you, it has to be original content.
So duplicate content can kill SEO.
You must change everything in the first three or four paragraphs.
Correct. Yeah, you got to change at least, I would say at least the first half. So, if not done correctly, doorway pages are SEO killers for new websites.