You Maybe 5 Great Customers From Growing Your Business
Here’s a question for you: How many companies could survive with just 5 great customers? Not many, right? In fact, many businesses must constantly be attracting new customers because their previous ones move from one option to the next based on convenience, price, or whim. As a result, these companies spend a lot of money on marketing and advertising to attract a sufficient number of customers to maintain their current sales level and continue to grow. But what if you had 10 big customers who you did work for year after year and who provided you with $100,000 worth of work each year? That gets you to $1 million in annual sales in a franchise business where your initial investment was less than $80,000.
So, who are these five customers, and how do we find them? At Klappenberger Painting & Handyman, there are a few companies like this that all my franchisees are doing work for, which spreads the wealth and provides better coverage for the customer if they have multiple locations and creates more opportunities for work in the future.
Where Are the Great Customers?
First Great Customer
Our first great customer Keener Management. They manage hundreds of properties throughout Washington DC. Some of the jobs vary in size, but the steady flow of work is something that we are grateful for.
Second Great Customer
A second great customer we have is a successful businessman who owns a couple of car Toyota dealerships. He owns 2 homes which provide us with approximately 9 months of work per year.
How do we keep him happy? Good work and on time. He doesn’t like to wait.
- Power washing
- Garage mancaves
Third Great Customer
The third gold customer is not just a realtor but one of the most successful realtors in Maryland. She sells over 150 homes a year. A small portion of these homes will need painting and handyman services to be done before they can be listed. Additionally, she will recommend us to the buyer if they need any of our services.