Many talented people launch their own painting and handyman businesses… only to discover that skill alone doesn’t guarantee a steady schedule. You can deliver flawless brushwork and five-star service — but if the phone isn’t ringing, it’s hard to build a real business.
So, what do you do?
That’s where the Klappenberger & Son marketing funnel comes in!
Over 30 years in the painting and handyman industry, we’ve developed a proven process for turning strangers into paying, loyal clients — without wasting time or money guessing what works.
Whether you’re exploring franchise ownership or simply curious about how we help our franchisees succeed, here’s a behind-the-scenes look at the four stages of our marketing funnel.
The first step in any marketing funnel is awareness — helping homeowners realize your business exists and that it’s a trustworthy choice.
In the home-services world, awareness often starts right where people search for solutions – mainly Google and now ChatGPT.
Our franchisees benefit from corporate-managed local marketing campaigns that make their businesses easy to find when someone searches “painter near me” or “handyman for small jobs.” This includes:
The combination of consistent branding and professional digital presence ensures that your franchise looks established and credible from day one — even before you’ve completed your first project.
Example: A new franchisee is able to book jobs even before their 6-week training period is done because everything is set up correctly from the start.
When awareness is done right, homeowners see you everywhere they look!
Once potential clients know you exist, they enter the consideration stage — where they research, compare, and decide who they feel comfortable inviting into their home.
At Klappenberger & Son, we help franchisees earn trust before the estimate ever happens. Our marketing system includes tools that educate homeowners and showcase professionalism:
Because this content is provided and updated by our marketing team, you don’t have to spend your evenings writing posts or designing graphics.
You simply plug into the system and start building credibility automatically.
When homeowners feel informed and respected — not pressured — they’re far more likely to move to the next stage.
Leads are great, but conversion is where the real business growth happens.
This is the moment a homeowner decides, “I choose Klappenberger & Son.”
Our franchise model is built around helping owners close more of the estimates they already generate. We do that through a blend of technology, training, and psychology:
Our franchisees have reported that they have increased their close rate simply by following our structured follow-up process.
We don’t believe in “hard selling.”
Instead, we teach franchisees how to build value. This consists of communicating the professionalism, trust, and reliability that Klappenberger and Son brings to the table.
A truly successful painting or handyman business doesn’t rely only on new leads — it thrives on repeat and referral work. If you set your business up right, you should see repeat or referral work within the first 3 months.
That’s why the final stage of our funnel focuses on customer retention.
Klappenberger & Son franchisees use automated systems that keep their name in front of clients long after the first job:
These small, consistent touches create an ongoing relationship — turning one-time clients into lifelong fans.
Across our network, a large percentage of new jobs come from repeat or referred customers. That loyalty doesn’t happen by accident — it’s the result of a system designed to keep you top of mind year-round.
Independent painters and handymen often spend years experimenting with marketing — running ads that don’t work, paying for leads that never convert, or trying to manage every detail themselves.
As a Klappenberger & Son franchisee, you skip the guesswork. You plug into a tested, data-driven marketing engine that’s already producing results in markets across the country.
Our corporate team continuously manages:
This lets franchisees focus on what they do best — serving customers and delivering quality work — while we handle the heavy lifting of marketing strategy and execution.
When your marketing funnel is predictable, your revenue becomes predictable too…and that’s the foundation for freedom, scalability, and peace of mind.
Every successful business follows a process. At Klappenberger & Son, that process just happens to be proven.
From first impression to lifelong client, our marketing funnel helps franchisees consistently fill their calendars, maximize profits, and build sustainable businesses that last.
You don’t have to reinvent the wheel — you just need to keep it rolling.
If you’d like to see how this system could help you, schedule a short call with our franchisor, David Klappenberger. He’ll walk you through how our marketing funnel can help you attract clients, convert leads, and grow a business you’re proud to own.
Want to know how successful franchisees keep their calendars full year-round? At Klappenberger & Son, our proven marketing funnel helps franchise owners attract the right customers, close more jobs, and build repeat business — without guessing what works.
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Phone: 443-223-0645
Email: dklappenberger@klappenbergerandson.com
Address: 902 Bluff View Dr. Myrtle Beach, SC 29579