Dealing With the Down Season: How Painting & Handyman Franchisees Keep Revenue Rolling Year-Round

It’s an inescapable fact of the industry – every home-service business faces slow months. 

In most regions of the US, when the weather cools or the holidays arrive, calls for painting and handyman work can taper off. For many painting business owners, that means stress — fewer jobs, thinner margins, and the uneasy feeling of waiting for the phone to ring again.

But Klappenberger & Son franchisees don’t have to wait for spring…

Thanks to decades of experience, a flexible service mix, and year-round marketing support, our owners stay productive and profitable no matter what the calendar says.

Here’s how they do it — and how you can too.

Understanding the Seasonality Curve

It’s normal for demand in the painting and handyman industries to ebb and flow throughout the year.

Typically, spring and summer, and fall bring a surge of exterior painting and renovation projects. Winter, by contrast, tend to quiet down. Shorter daylight hours, colder weather, and the “holiday pause” mindset all play a role. Homeowners are busy decorating, traveling, or simply postponing projects until the new year.

But not all work slows equally. 

Interior projects, cabinet painting, and handyman repairs often remain steady — and that’s where smart franchisees shift their focus.

Instead of viewing the down season as downtime, Klappenberger & Son franchisees see it as an opportunity — to market differently, diversify services, and prepare for an even stronger year ahead.

Step 1 – Plan Ahead: Forecasting and Budgeting

One of the biggest advantages of being part of a franchise system is access to pre-existing processes and data that goes back to the eighties. 

Klappenberger & Son helps franchisees forecast seasonal revenue patterns based on decades of experience across multiple territories.

By planning ahead, owners can:

  • Build a small financial cushion during busy months.
  • Pre-book interior projects for the winter season.
  • Offer “early bird” spring specials that fill the future calendar.

When you understand your seasonal curve, the slow months stop being a surprise — they become part of your strategy.

Step 2 – Diversify Services

The Klappenberger & Son model combines painting and handyman services, giving franchisees two strong revenue streams that balance each other out. When exterior painting slows in winter, the handyman side keeps cash flow steady.

Popular cold-weather jobs include:

  • Interior repaints and touch-ups
  • Cabinet refinishing and painting
  • Drywall repair and ceiling patching
  • Trim, molding, and baseboard installation
  • Light fixture and hardware upgrades
  • Winter maintenance punch lists for homeowners and property managers
  • Hanging Christmas lights and decorations

Because the franchise brand is already trusted for both painting and handyman work, owners can easily market new services to their existing customer base.

Step 3 – Keep Marketing Consistent

The worst mistake a business can make during the off-season?

Complete radio silence…

When competitors pause advertising to “save money,” visibility drops — and that’s exactly when Klappenberger & Son steps forward.

Our marketing team makes sure every franchise stays active online, continuing to run a combination of:

  • Google Ads and Local Services Ads tuned for interior and winter projects
  • Email campaigns featuring seasonal offers (“Refresh your interior before the holidays”)
  • Social media posts with winter-friendly project ideas and before-and-after photos
  • Local SEO and AEO updates highlighting handyman jobs and maintenance tips

This consistent activity not only drives leads but also strengthens search rankings for the busy months ahead.

After each monthly newsletter is sent out, it generally results in at least 2-3 new jobs for the franchisees.

The takeaway: slow months are marketing gold if you stay visible when others disappear.

Step 4 – Strengthen Relationships

When your calendar lightens up, your relationships should tighten up.

The off-season is the perfect time to reconnect with your best customers and referral partners.

Klappenberger & Son franchisees use slower weeks to:

  • Reach out to past customers for reviews, testimonials, or referrals
  • Send “thank-you” emails with return-customer discounts
  • Attend local home shows or networking events
  • Sponsor small community initiatives that boost local goodwill

David provides ready-to-use templates, follow-up emails, and seasonal postcards so franchisees can stay top of mind without extra work.  

These small gestures pay huge dividends — strengthening trust and setting up spring referrals long before the busy season begins.

Step 5 – Use the Down Season for Growth

Smart painting business owners know that slower months are the best time to improve the business itself.

Instead of scrambling for one-off jobs, Klappenberger & Son franchisees focus on:

  • Training new crew members and refining quality-control systems
  • Reviewing performance metrics like conversion rates and lead sources
  • Testing new estimating tools or CRM features

This behind-the-scenes work compounds over time.

By the time spring hits, these franchisees aren’t starting from zero — they’re fully prepared to scale faster than ever.

As David often puts it, “Winter isn’t downtime — it’s development time.”

Why Klappenberger & Son Franchisees Stay Resilient

Weather may be unpredictable, but our business model isn’t.

Klappenberger & Son’s franchise system was built for consistency, adaptability, and long-term growth.

Here’s what makes it work:

  • A diversified service mix of painting and handyman work that stabilizes income
  • Top-down franchise marketing that never stops, even when competitors do
  • Data-driven coaching that helps franchisees forecast, budget, and plan ahead
  • A network of peers sharing strategies that work across different climates

While independent painters often experience feast-or-famine cycles, our franchisees enjoy steadier cash flow, stronger customer relationships, and peace of mind year-round.

Want To Turn Slow Months Into Smart Months?

Every business has its slower seasons — but at Klappenberger & Son, we believe success comes from what you do with them.

By planning ahead, diversifying services, and maintaining consistent marketing, our franchise owners turn potential dips into opportunities for growth.

You can’t control the weather — but you can control your systems.

If you’d like to learn how Klappenberger & Son helps franchisees stay profitable in every season, schedule a call with David Klappenberger today.